INCREASE IN YoY PROFIT
OUTPERFORMED THE MARKET BY 20%
A luxury car dealer in the Louisville area looking to promote the new model launch of a luxury crossover vehicle.
Knowing the first of the new year is typically a down time in luxury new car sales, this dealer wanted to promote their new vehicle launch with a fresh marketing strategy designed to drive results.
The LOCALiQ AUTOMOTIVE team conducted an analysis of the customer base, which showed print ads and the local news media website ranked high in the media habits of the luxury car-buying audience. Additionally, the team’s access to auto intelligence researched allowed them to identify the opportunity to overlap by household income and geography, which provided detailed audience targeting for the campaign that included solutions such as:
- Print Ads
- Targeted Display
Because the LOCALiQ AUTOMOTIVE team was able to determine the frequency needed to reach the right audience of high-income auto intenders, they were able to create a strategy centered around new engagement for the new model crossover launch, as well as reinforce the luxury dealership’s top-selling flagship vehicle.
This strategy brought the dealer incredible success. During a time when the market typically sees a decline, this dealer was able to outperform the local luxury market by 20%, which led to $40K more profit than the same period the previous year. This dealer was extremely pleased with the campaign performance from LOCALiQ AUTOMOTIVE, noting the phone calls received from the tracking numbers used by the team allowed them to track leads from print ads, which had historically been a challenge to track.