Drive Awareness & Leads

YouTube Ads & Video Advertising

Capture audiences' attention on "the new TV" with YouTube and across the USA TODAY NETWORK.

Drive Awareness & Leads

YouTube Ads & Video Advertising

Capture audiences' attention on "the new TV" with YouTube and across the USA TODAY NETWORK.

Digital video ads are more effective at reaching the right audience.

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Broadcast is amazing for high-impact reach — but don't you wish you could improve your ROI for your video ad campaigns?

Better yet, wouldn't you love some detailed reporting on your video ads? Digital video advertising offers the same power and value of traditional broadcast ads, but with improved audience targeting that directs auto buyers toward your site. You can showcase your inventory and offers to target audiences, and tell your brand story in an engaging format that drives action.

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YouTube Ads simplified.

Video has become a key part of the auto buyer's research journey — and you don't want to miss out! Take advantage of YouTube ads' top-notch cost-per-view efficiency and advertise your promotions through a variety of unique format options. Zero in on highly targeted audiences of auto intenders, in addition to targeting based on demographics, interests and life events, as well as using targeted placements, topics and more. With multiple ad types, targeting and placements, YouTube ads allow you to share the right message with your audience at the right time during their buyer journey — from discovery all the way to decision time. Do it all with a YouTube Ad specialist guiding the way, who will set up and manage your YouTube ad campaign based on your specific advertising objectives and budget. We do the work, while your video ads reach new audiences and influence purchase decisions.

37%

prompted brand consideration among 37% of auto shoppers.

Millward Brown Digital/Google

Video Advertising on the USA TODAY NETWORK.

Your engaging video ads and our trusted digital news platform with a premium in-market audience are a perfect match. Take your pick between pre-roll video ads, high-impact website takeover video ads and in-banner video ads. We can produce your video from start to finish, too. Find out more about all of our targeted display advertising options on USA TODAY NETWORK news sites.

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Video ad creative and production services to help you shine.

Building a video in-house from scratch is no easy feat. Our video production team takes care of all the details for you, so you can focus on your dealership. Your video ad creative is built using proven best practices to get your brand noticed in a crowded marketplace. We offer a network of professional producers, videographers and media planners to get your video ads on YouTube and our trusted USA TODAY NETWORK digital platforms.