Drive Awareness & Leads

Targeted Display Advertising

Get smart audience targeting and vast reach, so you can capture the attention of your ideal auto buyer and drive results with targeted digital advertising. 

Drive Awareness & Leads

Targeted Display Advertising

Get smart audience targeting and vast reach, so you can capture the attention of your ideal auto buyer and drive results with targeted digital advertising. 

Be present at every step of your customer's journey.

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Stay top-of-mind with targeted display advertising:

before they're in-market, when they're researching, and when they're ready to buy. From video ads and branded content to geofencing and retargeting, our range of targeted display solutions have you covered for every campaign. We help you get digital ad results with our simplified, data-driven approach, on both our trusted news sites and across the web with our ad network partners.

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Reach a premium audience on a trusted publisher platform.

Access a coveted consumer audience of highly engaged auto buyers on the premium environment of USA TODAY NETWORK. This includes over 100 local media sites, lifestyle sites and usatoday.com — which reach 125MM unique monthly visitors. How's that for reach!? Data-driven insights guide creative for higher ad engagement based on thousands of ad campaigns on our network. Plus, we help you drive results with unique high-impact digital ad types you won't find on other websites, all while reaching an engaged audience.

4X

We reach 4x more Auto Shoppers than Auto Guide Group and Car and Driver combined.

2017 comScore, GfK MRI Media + Fusion & Scarborough R1 USA 2017 Analysis

Reach the perfect audience everywhere and anywhere.

Our consumer insights and sophisticated audience targeting work together to help you reach your ideal customers. We partner with thousands of sites across the web to grow your brand's reach. Use our powerful ad network to launch targeted digital advertising across the web, and benefit from budget, performance and optimization tracking along the way. We offer multiple targeting strategies to make your digital advertising investment more efficient, including audience targeting, remarketing and cost per acquisition.

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Campaign optimization to help drive high-performing display ad campaigns.

Our approach to targeted display isn't just to drive clicks or get droves of traffic to your site. We apply learnings from digital ad campaigns delivered across the United States for car dealerships like yours. That means we can drive the right leads — not just any leads! — right to your showroom. Our client success team monitors your display ad campaigns and makes adjustments based on your business goals to keep things right on track. Plus, our seasoned designers create engaging ads for your dealership to generate interest and awareness based on what they know works. Our data science team studies ad engagement across thousands of campaigns to identify best practices for car dealership digital ads and applies them to your creative.

70%

Website visitors who are retargeted are 70% more likely to convert.

Siralytics

Don't let top prospects forget about you! Stay top-of-mind throughout the auto buyer journey with retargeting.

Keep your dealership in front of in-market customers and bring them back to your site with eye-catching retargeted display ads. Remain one of the top contenders for a dealership visit! Your marketing doesn't start and stop with a website visit. Retargeting keeps you top-of-mind with the right prospects, as they narrow down their search for the perfect car.

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Gain the mobile advantage with geofencing.

Reach the right in-market prospects with mobile geofencing ads where they physically spend time and drive them to your dealership. Reach exactly who you want by targeting audiences in locations as small as a single building and its parking lot. Plus, you can even tie in-person visits back to your ads. All in one affordable targeted display advertising solution.